How to Create Press Releases for your Podcast Episodes

Podcast Preparation and Release

An informational bulletin for the media about a business, product, occasion, or

artistic endeavor is commonly referred to as a press release. These press releases aim to

inform journalists of this material so they can write about it and, ideally, publish an article

to enhance your outreach and brand (Podcasteuse, 2022). Press releases encourage a

connection based on trust and provide your (potential) listeners with credible evidence of

your podcasts excellence.

Future listeners will view you as an authority on your subject if they discover your podcast was cited in a magazine by a reputable media outlet. A podcast's plan for growing its audience must include press releases. One should remember to get in touch with journalists and provide them with a firm press release whether they have just released their podcast or wish to increase their audience (Podcasteuse, 2022).

Press releases, nevertheless, are a valuable tactic for boosting the popularity of your podcast and growing its audience. Additionally, they aid in extending the scope of your network. In order to help readers increase the number of podcast listeners, this article offers some suggestions for crafting an effective press release.

Steps to Write a Podcast Press Release

1. Deciding on What You Should Write a Podcast Press Release

Press releases for podcasts are meant to generate interest in them. Potential new

listeners are attracted to your podcast when a publication sees your press release and writes about it. Gaining listeners is fantastic, but it is not the only advantage. Having a podcast mentioned in a publication enhances your credibility in the field. Press releases can assist your podcast in standing out from the crowd because only a tiny percentage of the millions of podcasts around the globe are written about (The Ultimate Guide to Podcast Press releases: Articles on podchaser, 2022). Once someone gains the credibility of being written about, it is more probable that other publications will do the same, leading to a cascade of coverage and audience members.

2. When to Draft a Press Release for a Podcast

You should only contact news organizations with press releases when a story

concerning your show is worthy of coverage. Although every new episode is exciting and

noteworthy, newspapers have precise requirements for the kind of stories they publish. As

a result, you should choose your press releases carefully and concentrate on the quality of

updates rather than their quantity. A new season premiere, the announcement of a new

television program, a special episode, or the appearance of a well-known guest are some

newsworthy occasions you might write press releases about.

3. Determining What to Put in a Press Release for a Podcast

Writing a press release to have the recipient turn it into an article. Publications

frequently publish a story that uses the explicit language from your press release with only

a tiny amount of editing. Write your press release so that it can be readily turned into a

news article with this in mind. Include your contact information so the newspaper can

follow up on any clarifications or contact you for future pieces, in addition to writing in a

journalistic way (The Ultimate Guide to Podcast Press releases: Articles on podchaser, 2022). Providing simple access to all this information ensures the accuracy of their reporting.

4. Choose the Best Method for Sending Your Press Release

Because your press release was created formally, it should be delivered similarly.

Social media makes it simple to connect, yet it is too informal. Email is the most official and convenient contact form for a news release. Do not copy and paste your press release into the email body after composing your message.

When drafting this summary, remember that newspapers care more about their audience than they do about promoting your show (The Ultimate Guide to Podcast Press releases: Articles on podchaser, 2022). So be sure to customize your pitch for the magazine and frame it in terms of why the readership of that newspaper would find it fascinating.

5. Selecting a recipient for your podcast press release

It would be best to cast a wide net when determining where to distribute your

podcast press release. Because most publications will not publish about you, you will need to send it to multiple podcast platforms. Despite this, newspapers frequently cover a

specific range of subjects, so avoid publications that will never write about your event (The

Ultimate Guide to Podcast Press Releases: Articles on podchaser, 2022).

For instance, it is unlikely that a hockey website will write about your podcast on board games. A publisher who might not be interested in this press release but might be in a subsequent one can be turned off by spam (The Ultimate Guide to Podcast Press releases: Articles on podchaser, 2022).

Avoid building a rift by being impolite and becoming obstructed. The hardest part of creating a press release is figuring out how to keep readers attention while being as concise as possible. Elena-Fernández (2019) states that the finest options for maintaining your body paragraphs lively are quotes, images, and links. To give readers an understanding of what went into your podcast, one should include at least one quote from a relevant source.

You can cite yourself when describing the layout or objectives you had for the podcast and your sound designer, actors, and other people. People enjoy quotes. A person can also include quotes from listeners, whether they were beta listeners or listeners from earlier seasons (Elena-Fernández, 2019). Press releases for new seasons or special episodes benefit significantly from this. Please remember that this is intended for journalists and prospective listeners who may read this press release once it has been released.

When developing podcast releases, it is crucial to remember that engaging images are a critical factor in engagement. An attractive banner image or image of some type, such as artwork related to the podcast or a portrait of the programs authors, should always be included. If you have not done so, add your podcast art somewhere so listeners can recognize your logo when they subscribe.

Finally, you must provide links in your text so that intrigued readers can easily click through for further details (Elena-Fernández, 2019). Make sure to include a link to your homepage in the text or contact details box (you need a website; the page your podcast host automatically generates is not your website; you must have a website). However, one should avoid using too many links; specific locations limit the number you may add, and generally speaking, they are just annoying.

In conclusion, the first step to a successful launch is a strong press release, and if that

step is skipped, the product will fail before it even hits the shelves. Press releases do not always ensure favorable coverage or editorial oversight.

A strong press release should grab the attention of journalists who cover your area of expertise. From there, one will have the opportunity to be quoted in pieces about the product of choice and to forge long-lasting connections with publications (Elena-Fernández, 2019).

On the other side, a press release that is poorly worded may sit in the news wires unread. Although it might not have a direct impact on how the general public perceives your brand, if journalists tend to expect to come across poorly written press releases linked to your brand, they might start to overlook your company when perusing the wires.

References

Elena Fernández, C., (2019). A guide to unleashing your podcast's press release, I'm Elena Fernández Collins. Available at: https://elenafernandezcollins.com/2019/06/19/how- to-write-podcast-press-release/ (Accessed: February 4, 2023).

Podcasteuse, I. (2022). Writing an effective press release for your podcast: Ausha blog, Ausha Available at: https://www.ausha.co/blog/4-steps-for-writing-an-effective-press-

release-for-your-podcast/ (Accessed: February 4, 2023).

The Ultimate Guide to Podcast Press releases: Articles on podchaser (2022). Podchaser. Available at: https://www.podchaser.com/articles/resources/the-ultimate-guide-to-podcast-press-releases (Accessed: February 4, 2023).