How to Create an Audiogram for Your Podcast Episodes

Audiogram Design and Publishing

Audiograms convert an audio source into a visual component and are referred to as

audio waveforms or visual soundbites. They are static photographs with other features

overlaid on top, such as waveforms or subtitles. Interacting with your audience on social

media platforms is crucial because podcast listeners utilize them more frequently than non-podcast listeners.

By sharing audio snippets of ones material accompanied by an image and waveform, audiograms fill the gap between audio and visual media. This page offers numerous suggestions for producing audiograms and advice on getting the best results.

When someone is scrolling through their Instagram or TikTok feed, audiograms are an

effective way to catch their attention. These clips provide content that jumps out in all

listeners feeds by leveraging a portion of your podcast episode to tell a story. This media

type is a terrific method for marketing channels to turn audio into a highly shareable clip.

This paper will go over how to make audiograms for your podcasts and how to utilize them

effectively in podcast advertising efforts in this post.

The best technique to advertise podcasts on social media is audiograms. They draw

scrollers attention and entice people to learn more by fusing eye-catching visuals with a soundbite from your most recent episode. It blends text, sound waves, audio tracks, and visual arts to provide an exceptionally shareable marketing piece (Dennis, 2022).

Audiograms for podcasts work like movie trailers. They use text, graphics, audio

components, and a clip from the show to draw viewers in. They are much more alluring

than a plain text link or a still image.

They are exclusive to podcasts, too (Dennis, 2022). Audiograms are unique and stand out from other forms of social media material, most significantly. They surface on social media. They function on all social networking sites where individuals can share videos (Dennis, 2022). Although several tools are available for creating audiograms, Dennis (2022) suggests

Headliner. Dennis (2022) claimed to have collaborated with them to develop a unique

Headliner integration in Castos and prefers this tool. These tools support podcasters and

make it simple for them to create audiograms, making fresh advertising content simple.

With the help of the software Headliner, podcasters may make original videos by fusing

audio, video, gifs, captions, and animation. These videos can then be shared on social

media. It is easy to use the drag-and-drop editor. No prior knowledge of video editing is

required. Additionally, Headliner provides a variety of export sizes to ensure that every

video is optimized for each social media platform.

Castos and Headliner are integrated, so you can upload an episode to your Castos dashboard and start making podcast audiograms immediately (How to create & use podcast audiograms to promote your show. RSS. (n.d.). Castos will sync with the finished video, allowing one to have all their audio and video resources in one location. No one method works for creating and disseminating audiograms. The best practices listed below can assist a podcaster in creating audiograms that interest social media users and encourage them to click.

Make audiograms platform-specific

Different dimensions are needed for photographs and videos on platforms like

YouTube, Facebook, Instagram, TikTok, Twitter, and others. A person will need different

sizes since if they utilize the same audiogram for all of them; it would appear strange an unpleasant on some platforms.

Podcast audiograms should have transcription and subtitles

Experts highly advise the addition of text transcription to podcast audiograms. According to a PLYmedia study, subtitles lengthen viewers time watching a video. Videos without subtitles or captions are seen roughly 66% of the time. Only 47% of viewers finish the video. According to Dennis (2022), videos with subtitles or captions are seen for roughly 91% of their duration, and only 84% of viewers watch the entire video. Additionally, lots of people use their headphones to access social media. 

Use captivating imagery

Users are generally more inclined to be interested in social media posts if they enjoy

the aesthetic aspect of the post. Use attractive, original graphics in your audiograms. Do

not use the same stale stock images we see on the internet. Utilizing an image relevant to

the episodes subject matter is also helpful. Show the building in your image, for instance, if

an episode is about the ingenious architecture of a structure. You can increase your click-

through rate by 95% by using images of people. This is an excellent spot to display your

guess face or a stock photo of someone whose message is comparable to your episodes

Keeping podcast audiograms brief and straightforward

Podcast audiograms are used to promote ones show and not to distribute content.

One will want people to utilize your podcast website or a podcast app so that you can track their downloads and listens to your statistics (Dennis, 2022). People should keep their

audiogram brief and straightforward because users wish to refrain from listening to a

complete podcast episode on Twitter. Use a short film to grab viewers attention and arouse their curiosity. Try different lengths (10 seconds, 30 seconds, 1 minute, etc.) to see which suits you the best.

Make sure the headline is intriguing

One of the most crucial components of an audiogram is the main text. It must immediately grab the audiences interest. Your headline must persuade readers to press the play button if they have auto-play disabled in their settings (Dennis, 2022). The title of your episode should only sometimes be your headline. You could pose a query, present data, cite your guest or make a controversial statement.

Try things out to see what works

Like any marketing effort, testing what resonates with your target market is crucial. It only sometimes follows that something will work for an individual because it did for another podcaster. One should ask several questions regarding their podcasts and ensure they have various things. These questions include; Do your listeners enjoy vibrant, engaging images?

Alternatively, do they react to straightforward title cards? Do they favor lengthy or brief audio clips? One can also discover that audiences react differently on each social media network. For instance, while Twitter users only give your audiogram a 15-second listen, Facebook users may happily listen to an entire audio minute. In conclusion, to effectively reach your audience, you must also understand how to create and distribute audiograms.

Creating an audiogram is only half the battle. Using podcast audiograms can help you stand out on social media and increase podcast listenership. They should be a part of your social media strategy, but they should be something other than your primary method of podcast promotion.

Podcast audiograms are used to promote your show and not to distribute your content. One should keep their audiogram brief and straightforward because users want to avoid listening to a complete podcast episode (How to create & use podcast audiograms to promote your show. RSS. (n.d.). Using a quick video to grab viewers attention and arouse their curiosity.

An audience that would not ordinarily be interested in a podcasts audio alone can be

persuaded to listen by adding visual components such as an audio waveform, an image, and captions. Additionally, they will enable you to take advantage of these platforms vast social media user bases.

References

How to make audiograms with Canva. Audiogram Blog. (n.d.). Retrieved February 12, 2023,

from https://getaudiogram.com/blog/how-to-make-audiograms-with-canva/

How to create & use podcast audiograms to promote your show. RSS. (n.d.). Retrieved

February 12, 2023, from https://riverside.fm/blog/audiogram-podcast

Dennis. (2022, August 17). Podcast audiograms: How to drive more traffic to your show. Castos. Retrieved February 12, 2023, from https://castos.com/podcast-audiograms/